Hi, I'm Heejai. I create interactive experiences where technology meets creativity, sparking new ideas like electricity.
ABOUT
Résumé Email Linkedln
SELECTED WORK
01. GRAY AREA
02. DIGITAL MIRROR:
REFLECTIONS
OF AI
03. SPROUTS
04. USPS
05. TIME AND SPACE
06. KABOOM
00. GENERATIVE AI (W.I.P)_THESIS
PLAYGROUND
©2025 Heejai Park
GRAY AREA
This branding project is guided by five key concepts: Intersection, Connectivity, Digital, Locality, and Futurism. The new identity features a custom modular typeface alongside visual elements inspired by circuits and the seamless flow of electricity. Gradient transitions and linear patterns evoke the blending of disciplines and emphasize Gray Area’s role as a cultural hub, bridging art, technology, and the creative energy of San Francisco.
FOR GRAY AREA FESTIVAL
With this tool, users can experience real-time weather by typing in different cities, with dynamic motion responding to conditions like temperature, visibility, and wind speed, each influencing various slider values.
Aligned with Gray Area’s mission, this project explores how data-driven generative systems create immersive experiences, bridging digital and physical environments through artistic and technological expression.
POSTERS
WEBSITE
Visitors interact using hand gestures near an Arduino light sensor, influencing the speed and movement of the digital fog. As they interact with their hands, the fog distorts and accelerates, blurring the boundary between human presence and computational aesthetics.
For the Gray Area community, Electric Fog embodies the festival’s spirit of merging art, technology, and immersive storytelling. The installation itself serves as a metaphor for Gray Area’s role as a cultural incubator, where ideas, interactions, and technologies converge to redefine creative expression.
PRINT BASED
SPATIAL
APPAREL
PROCESS