Hi, I'm Heejai. I create interactive experiences where technology meets creativity, sparking new ideas like electricity.
SELECTED WORK
©2025 Heejai Park
SPROUTS
Sprouts is a supermarket chain focused on fresh, natural, and organic foods, promoting health living and environmental sustainability. Starting with the idea of being the center of health and organic products, I wanted to emphasize that sprouts is the heart of a community where health-conscious people gather not just to find groceries, but to discover a holistic lifestyle solution.
LOGO AND MODULAR TYPEFACEThe logo was inspired by growth and modularity, reflecting how Sprouts' fresh produce is diverse yet organized. I set logo as letter o, and based on it, I created all the letter within 5 different shapes in same system.
LABEL STICKERS GENERATORI developed label sticker system in Processing to highlight the freshest products each week. The system allows for color changes and includes sliders to adjust line thickness, counter size, and roundness. Custom illustrations can also be added to complement each product, making the labels more visually engaging and adaptable.
WEBSITEThe new website and app allow people to purchase items directly from the homepage, categorizes products into unique Sprouts own categories, also it offers a variety of healthy recipes. As design, I wanted to keep rounded edge and modul layout with system.