To me, ideas move like electricity—connecting into something new. Whether I’m designing a modular type system or experimenting with interactive motion, my work is about creating systems that are alive with energy. I love exploring the space between technology and design, where logic meets creativity, and patterns emerge from play.
I’m Heejai Park, a graphic designer based in California, with emphasis on brand identity, generative design, Interactive Installation and creative coding.
Every project is a new circuit—charged with ideas, ready to connect.
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SELECTED WORK
00. THESIS_(GEN AI)_WIP
©2025 Heejai Park
USPSUSPS is an independent agency of the U.S. federal government responsible for providing postal service. The new USPS identity system was inspired by the core keywords: fast, connect, deliver, contain, systematic, and safety. Also the new logo resonates with the organization's mission to provide fast, reliable, and secure delivery services, which are essential in shaping the future of mail delivery. The goal of the project is to create a USPS brand with an adaptable system that can be utilized across various brand applications, including logo, web, stationery, motion, and environmental contexts.
LOGO
LOGO ANIMATION
POSTERS
STATIONARY
SHIPPING MATERIALS
TRANSPORTATION
SPATIAL
WEBSITE
APP
AI POSTCARD GENERATOR
BRAND GUIDELINE